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You cant sell something that is not priced according to your core segments, but you can create products that are accessible because they are entry level. Creating a line that is more affordable for a clearer reason like activewear or sportswear, for instance could help brands manage the post-elevation era, adds McKinsey partner Jolle Grunberg

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The floral strap dress features adjustable spaghetti straps and a smocked back

Strappy Open Back Trim Detail Maxi Dress In Black Details Floor-sweeping drama meets sharp, skin-baring details in this black maxi dress with cut out sides