Being both a dork and an effect is always nice too as you get something you want with a bonus something thrown in
The partners looked fun to build around and I already had a list of fun cards to include, like Wound Reflection / Archfiend of Despair to 1-shot people with Virtus, or draw all the cards with Gorm equipped with Infiltration Lens
It can be recurred through effects like Sun Titan and Sevinnes Reclamation, is easy to tutor for with access to black in its color identity, and is going to be very easy to justify fitting into a variety of strategies that use black and white
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+1/+1 counter decks are popular, and even decks that aren't dedicated to the theme end up with stray counters across their creatures
The art is well, in the Eyes of the Beholder, I suppose
