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the Reader is Guided on the Accounting Elements of a Business Plan and Sources of Finance for a Business Venture
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the Dictionary and Thesaurus Texts Have an Integrated Design Which Has Been Tried and Tested With Users to Speed Up Browsing and Look-Up
From the Moment Dr John Watson Takes Lodgings in Baker Street With the Consulting Detective Sherlock Holmes
Marketing for Entrepreneurs (The Entrepreneurship Series) the Reader is Guided on"Marketing for Entrepreneurs" Provides an Overview of the Marketing Process for the Owner Manager of a Small Business. the Title Guides the Reader Through the Process of Developing a Marketing Plan, and Includes Chapters on Identifying, Collecting, Analysing and Using Information Through Market Research; Pinpointing the Target Market and Deciding on Mass Marketing or Market Segmentation; Product Decisions Such As the Product Service Mix, Branding,
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