B Magazine #38 - Patagonia Andy Warhol pushing creative boundaries with their

pushing creative boundaries with their fearless approach to visual communication

United States

Over four years

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A6 - W105xH148xD14mm

B Magazine #38 - Patagonia Andy Warhol pushing creative boundaries with theirPatagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco friendly materials and returning 1% of its sales back to society. Patagonia has redefined the