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24 Assets Whether you are looking toIn every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies dont perform this way. Most entrepreneurs arent building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it